Beware of Shopper Marketing Shortcuts – They aren’t real!
Mike Anthony
JANUARY 13, 2021
I must admit I do like some of what this article is saying. The factors highlighted in the article don’t seem particularly surprising. One size marketing doesn’t fit all Apparently, as the article goes on, you can. Treat every shopper the same? Yes, but it simply isn’t true. And that is a legitimate shopper marketing shortcut.
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