Sat.Jan 09, 2021 - Fri.Jan 15, 2021

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Beware of Shopper Marketing Shortcuts – They aren’t real!

Mike Anthony

I must admit I do like some of what this article is saying. The factors highlighted in the article don’t seem particularly surprising. One size marketing doesn’t fit all Apparently, as the article goes on, you can. Treat every shopper the same? Yes, but it simply isn’t true. And that is a legitimate shopper marketing shortcut.

Marketing 130
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Beware of Shopper Marketing Shortcuts – They aren’t real!

Mike Anthony

I must admit I do like some of what this article is saying. The factors highlighted in the article don’t seem particularly surprising. One size marketing doesn’t fit all Apparently, as the article goes on, you can. Treat every shopper the same? Yes, but it simply isn’t true. And that is a legitimate shopper marketing shortcut.

Marketing 130
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Yelp Introducing Features for Businesses to Disclose COVID Safety Measures

Small Biz Trends

This article, " Yelp Introducing Features for Businesses to Disclose COVID Safety Measures " was first published on Small Business Trends. . “And that we appreciate them taking this into consideration if things didn’t go as planned.” Image: Yelp.

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Should You Consider Buying a FedEx Route?

Small Biz Trends

This article, " Should You Consider Buying a FedEx Route? " If you decide to move forward, consider talking to existing route owners to get their perspective, and do your research before finalizing any decisions. Image: Depositphotos.com. was first published on Small Business Trends.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

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Target ROAS: The Holy Grail Of Google Ads Bidding Strategies?

Store Growers

So in this article I break down exactly what Target ROAS is, when you should use it and how you can avoid common mistakes that will break things. Return On Ad spend (in the rest of the article ROAS) is the conversion value you receive in return for every dollar you spend on your ads. What is Target ROAS Bidding?