Nike to Open 30 Stores in 2021, Continue Investing in Customer Outreach and Supply Chain
Retail TouchPoints
DECEMBER 22, 2020
The retailer’s plan to better connect with consumers will include “scaling direct connections with contactable members,” according to Matt Friend, EVP and CFO at Nike. Leaders discussed their plans for the business, including growing its connections with shoppers and improving supply chain capabilities, on a Dec. 18 call with analysts.
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