[Total Retail] Brick-and-Mortar Retailers’ Secret Weapon: Unified Commerce
Wiser
APRIL 12, 2018
” Read the Full Article Here. If a shopper sees an item online first, but they’d like to see it, touch it and try it out before purchasing, they might be alarmed to find it marked up an extra $20 in-store. This can break customer trust.” — Need better data to inform your decisions?
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