Store Growers

MAY 4, 2020

So in this article, we’ll take a closer look at how phrase match really works today and when you should use it. I’ve mentioned at the top of the article that phrase match today is a little different today vs when Adwords got started. As this article has shown, there are pros and cons to every match type, including phrase match.

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Store Growers

MAY 6, 2020

So in this article, I want to show you the details of what happens in you (accidentally) use a broad match keyword in one of your campaigns. If you’ve read any of my other articles on keyword match types, you probably know that I run a store that sells space posters. Let’s dig in! What is Broad Match? The Broad Match Experiment.

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Accessories Advertising Accounting Consumer 45

Advertiser: Experience Retail Today

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

Retail Marketing