Sat.Mar 28, 2020 - Fri.Apr 03, 2020

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Marketing campaigns: helping grocery retailers to calculate their conversion funnel

Shopper Motion

Check out our previous article where we explained how to measure their effectiveness within the promotion. In this article, you learned how to calculate the conversion funnel for grocery retailers. Example of a promotional flyer from a grocery retailer.

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Don’t Measure? Don’t Believe It!!

DMS Retail

So, here’s why you should flee if someone tells you that you can manage just fine without measuring… We came across some articles that made the false claim that measuring things has nothing to do with performance and that you can manage just fine – better, even – without measuring and monitoring.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.