Wiser

APRIL 21, 2020

All the data presented in this article was gathered by Wiser Solutions from major U.S. Another side-effect of the COVID-19 pandemic? Price changes. Not long after the spread of the virus in the U.S. did retailers begin to adjust prices across many different categories. eCommerce retailer websites between January 19th and April 6th, 2020.

Beauty and Health 129

Beauty and Health Outdoor Retailing Pricing Customer Experience 129

Wiser

APRIL 7, 2020

In this article, we’ll cover what markdowns are and what you need to consider as you implement a markdown strategy. According to a 2019 study by retail think tank Coresight Research, retailers in 2018 completely missed out on roughly $300 billion in revenue, or 12 percent of total retail sales, due to markdowns. What are Retail Markdowns?

Markdowns 128

Markdowns Inventory Management Drop-Shipping Apparel 128

Wiser

APRIL 23, 2020

In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy. This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. What is Field Marketing?

Marketing 114

Marketing Advertising Consumer Target Market 114

Wiser

APRIL 14, 2020

In this article, we’ll look at what the Buy Box is and how you can capture it for your products. As a seller, your business can see wild success or total obscurity based on your ability to make yourself visible on the platform. There are a lot of ways to reach potential customers on Amazon, but one of the most lucrative is to win the Buy Box.

Fulfillment 107

Fulfillment Accounting Shipping Customer Experience 107

Advertiser: Experience Retail Today

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

Retail Marketing

Shopper Motion

APRIL 1, 2020

Check out our previous article where we explained how to measure their effectiveness within the promotion. In this article, you learned how to calculate the conversion funnel for grocery retailers. Example of a promotional flyer from a grocery retailer.

Marketing 52

Marketing Promotions Supermarket Accounting 52

DMS Retail

APRIL 3, 2020

So, here’s why you should flee if someone tells you that you can manage just fine without measuring… We came across some articles that made the false claim that measuring things has nothing to do with performance and that you can manage just fine – better, even – without measuring and monitoring.

Loss Prevention 40

Loss Prevention Management Advertising Accounting 40