June, 2020

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5 Steps For Brands To Optimize Voice Strategies

Retail TouchPoints

In my opinion, the best and brightest thought leadership on voice comes from the RAIN Agency and their newsletter RAINdrops: Word s on Voice ,so check it out. Voice technology is evolving at a rapid pace, so staying on top of the latest and greatest updates and implications is a must. In the meantime, stay safe and be well.

Marketing 167
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How to Use Callout Extensions in Google Ads

Store Growers

The company also used callout extensions to offer a 15% discount for users who sign up for its newsletter. First, the sports brand included “Sweat-Wicking Technology” and “Maximum Energy Return” to emphasize important features of its running shoes.