Wiser

FEBRUARY 16, 2018

” Read the full article here. On the other end, brands like Patagonia and Stuart Weitzman, which offer highly differentiated, segment-specific, higher-end offerings, will also thrive.” — Need better data to inform your decisions? Whether in-store or online, Wiser has you covered from pricing to assortment to promotions.?

Promotions 60

Promotions Shopping 60

Wiser

FEBRUARY 2, 2018

This is a guest article by?Roy You can read all about my fondness for VPC in this article , but the crux of the matter is that you know your cost per click, and you know the revenue per click, and with those two metrics, you can estimate your COS (or ROAS, if you prefer), and from there make comparisons to your margins and goals.

Shopping 68

Shopping Returns Marketing Accounting 68

Store Growers

FEBRUARY 7, 2018

I’ve divided this article up into the following areas: Marketing , Financials , Merchandise , Effort & Psychology. Normally I would focus on one event, but now I went a little bit deeper, covering other related events that make the article more interesting. Sign up for new updates and follow the journey!

Checkout 37

Checkout Marketing Accounting Returns 37

Store Growers

FEBRUARY 13, 2018

In the rest of this article I’ll cover the following: what exactly I did, why I think it took off and how you can replicate this for your own store. I find it fascinating to research and write these articles, but I’m aware these articles only have a limited audience. Orders: 29. Website visits: 4,394.

Accounting 40

Accounting Promotions ATS Returns 40

Advertiser: Experience Retail Today

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

Retail Marketing