Ecommerce Glitches Frustrate 40% of Shoppers, But Clearer, Proactive Guidance Can Mitigate Problems
Retail TouchPoints
OCTOBER 5, 2020
While only 26% of shoppers who struggled with a transaction contacted customer service, they still can play a valuable role in easing everyone’s frustrations. Shoppers who go through with contacting customer service are the perfect source of information not just for where things went wrong, but why.
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