e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission
Retail TouchPoints
JANUARY 4, 2021
Cosmetics, which was a digitally native brand, we launched Keys Soulcare online first, with a rich editorial site and weekly email newsletter. Similar to e.l.f. We felt it was important to lead with community and content first , and build a passionate following around the concept of “soulcare.”
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