2 Ways CPG Marketers Can Win With Data in a Post-Cookie World
Wiser
JANUARY 26, 2021
The only way that brands can understand their customers is by collecting data, but a recent shakeup that aims to improve consumer privacy and control is cutting off one key source: third-party cookies. Before Google announced they would do away with third-party cookies, there was already GDPR in place in the EU and CCPA in California.
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