Tue.Jan 26, 2021

Remove privacy
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2 Ways CPG Marketers Can Win With Data in a Post-Cookie World

Wiser

The only way that brands can understand their customers is by collecting data, but a recent shakeup that aims to improve consumer privacy and control is cutting off one key source: third-party cookies. Before Google announced they would do away with third-party cookies, there was already GDPR in place in the EU and CCPA in California.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?