FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates
Retail TouchPoints
DECEMBER 2, 2020
She contacted Jennifer Conklin, VP and Unified Commerce Sector Lead at Capgemini, that same week. Rapid Timetable for Site Improvements. Trenson began at FILA in early January 2020 with a mandate from its president to shift the company’s direction toward DTC sales.
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