Retalon

AUGUST 2, 2019

Businesses collect more data than ever before and from every aspect of the supply and demand chain—logistics; vendor compliancy/lead times; POS data; inventory levels; traffic cameras; prices; markdowns; consumer behavior; demand forecasts; and more. But what good is all this data if you can’t derive real value from it?

Merchant Services 39

Merchant Services Fulfillment Accounting Markdowns 39

Store Growers

AUGUST 20, 2019

Google Ads works best when your ad can exactly match what a person is looking for. There are a ton of different search query combinations and many searches are completely new, even to Google. So in this article, we’ll take a look at what SKAGS are, if they are still relevant and what other options you have.

Advertising 50

Advertising Accounting ATS Shipping 50

Store Growers

APRIL 29, 2019

The ad extensions can range from extra links, call buttons, and location information right to specific pricing info. However, using ad extensions and knowing when, why, and how to use them are two different stories. They also use an ad extension that allows them to include links to the store’s different products (e.g.,

Promotions 38

Promotions Advertising Location Accounting 38

Store Growers

APRIL 1, 2021

So in this article, we’ll take a look at what the Optimization Score is, where it goes wrong and how you can benefit from it. What is the Google Ads Optimization Score? Different Optimization Scores, for different advertisers. Dismissed vs applied recommendations. Last Updated on April 1, 2021. Get it here!

Accounting 36

Accounting Advertising Shopping Management 36

Wiser

SEPTEMBER 8, 2020

Dynamic pricing and price discrimination are two concepts that are often used interchangeably. Dig into the details, though, and they couldn’t be more different. What is Price Discrimination? The price difference between consumers is based on what the seller thinks they can get the customer to pay.

Accounting 99

Accounting Marketing Consumer Promotions 99

Retail Geek

NOVEMBER 20, 2023

The conversation also touches on the topic of innovation and how Lovesac has been able to push the boundaries of what a furniture company can offer. A weekly podcast with the latest e-commerce news and events. Episode 314 is an interview with Shawn Nelson, Founder and CEO of Lovesac. The Jason & Scot Show. Let us know your feedback.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Store Growers

MAY 2, 2019

And you’ll have to come up with an approach to deal with each of them, usually a combo of different tactics. More specifically how you can use the different types of advertising on the Google Ads platform in a killer mix. That’s because all these campaigns reach buyers are different stages of the funnel. The Do Stage.

Advertising 37

Advertising Shopping Accounting Outdoor 37

Store Growers

NOVEMBER 27, 2018

We’ll take a look at what they’re doing, what they’re doing well, what not so. What are they doing when it comes to Google Ads? In what follows, we’re going to focus almost exclusive on the Google Ads efforts of Allbirds. Here is what I’ll cover: Google Ads Overview. in VC funding! CPC: $1.22.

Advertising 31

Advertising Returns Accounting Shipping 31

Retail Geek

FEBRUARY 3, 2022

Inside of their ecosystem amongst email and a bunch of other stuff but the primary one is apps can no longer really track what’s going on. A weekly podcast with the latest e-commerce news and events. Episode 286 is a hot take on Amazon Q4 2021 earnings. In this episode we do a deep dive into all the details. Transcript.

Fulfillment 52

Fulfillment Drop-Shipping Merchant Services Advertising 52

Store Growers

OCTOBER 30, 2020

As with other teardowns , we’ll look at how much Judy spends on Google Ads, how they spend it and what kind of returns they are hitting! What is Judy? Let me show you the difference between the top emergency kit, and Judy: Contents of The Seventy2 Survival System. A Judy emergency kit, ready to go. Judy The Business.

Advertising 80

Advertising Shopping Planning Returns 80

Store Growers

JULY 7, 2022

Each of these placements requires a different campaign type. As mentioned earlier, the good thing about running ads on Google is that you get to promote your supplements and vitamins across different Google-owned platforms and partner websites. With paid social, you’re able to steer somewhat clear of other brands. 3rd party websites.

Merchant Services 50

Merchant Services Advertising Promotions Shopping 50

Retalon

JUNE 10, 2020

Price planning is one of the most difficult (and often misunderstood) elements of retailing strategies. A relatively small change in price can have an enormous impact on product demand, and ultimately, your bottom line. Pricing right is the fastest and most effective way for managers to increase profits.” ( McKinsey & Company ).

Planning 41

Planning Markdowns Promotions Accounting 41

Store Growers

MARCH 9, 2021

So in this article, we’ll look at which campaigns they’re running, what they’re spending and what they are making! There is a single brand campaign, with different ad groups for the different types of searches. Last Updated on March 9, 2021. The supplement space is hyper competitive. Let’s dig in!

Drop-Shipping 75

Drop-Shipping Promotions Shopping Accounting 75

Store Growers

MARCH 9, 2020

Because Google Ads is a pretty big platform with tons of different options to choose from, it’s not always clear which of these features are relevant for you. So in this Google Ads guide for ecommerce businesses, I’ll take you through the whole platform and show you what to focus on for maximum impact. Let’s get started!

Advertising 75

Advertising Shopping Accounting Checkout 75

Store Growers

DECEMBER 7, 2017

So like e very month, this is an update of what exactly I’ve done and what the results were in the following areas: Traffic , Financials , Merchandise , Effort & Psychology. If you’d like to follow along what happens over the next few months with the store, be sure to sign up for new updates!

Promotions 34

Promotions Merchant Services Advertising Accounting 34

Store Growers

DECEMBER 11, 2019

What Is the Google Ads Quality Score? What Are the Benefits of a Good Quality Score? So what does this discount look like? Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. So who is right? Low quality score warning.

Advertising 41

Advertising Accounting Promotions Shopping 41