3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022
Retail TouchPoints
SEPTEMBER 22, 2022
KPMG’s survey of retail leaders found that 68% of respondents expect sales to improve over last year, while only 24% expect a drop in sales. Retailers are planning to cut back in one area: marketing. Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021.
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