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[Infographic] Brick-and-Mortar Retailers (Plus Chocolate) Drive Sales on Valentine’s Day

Wiser

Instead, 45 percent plan a date night and 24 percent spend the romantic night at home. 83% of shoppers buy their Valentine’s Day gifts at brick-and-mortar retailers. Perhaps online retail can gain a foothold into Valentine’s Day soon, but the odds are lower if chocolates, cards, and flowers remain the most popular gifts.