Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
It’s expensive when you don’t have stores. Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? Then in 2020 Casper’s sales and marketing expenses were $156.8 That is significantly higher than what companies typically spend on sales and marketing.
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