Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
Then in 2020 Casper’s sales and marketing expenses were $156.8 That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% Casper now has more than 60 stores and several retail partnerships.
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