How Predictive Analytics Are Transforming Omni-Channel Retail
Retalon
DECEMBER 22, 2014
It used to be catalogs, telephone, stores, and kiosks, and now it has evolved into e-commerce and mobile as well, but this is not what makes omni-channel retailing a unique shift. The marketing and loyalty department provide consumer/promotion data, the POS system provides sales/returns data. How can the refine forecast accuracy?
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