Is the DTC business model dead, or just evolving?
Inside Retail
OCTOBER 11, 2023
Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement.
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