Customer Experience Marketing Spend Planning Visual Merchandising 
Retail TouchPoints
DECEMBER 5, 2023
Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Christmas in the UK is already in full swing.
Retail Next
APRIL 1, 2021
While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. .
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