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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

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14 Examples of Great Customer Experiences in Retail

Indigo 9 Digital

That confirms what we already know, the customer experience matters. But what constitutes a great customer experience? When looking at an example of a great customer experience it tends to hit on one of the following elements: 1) it’s helpful, 2) it saves time, 3) it’s friendly, 4) it’s memorable and 5) it fills a need.