5 Ways Retailers Can Tackle Wavering Customer Loyalty
Retail TouchPoints
AUGUST 15, 2022
Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).
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