Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores
Retail TouchPoints
JUNE 7, 2023
Of course, retailers and shopping centers need to continue working hard to attract Gen Z consumers, 60% of whom would rather spend their money on experiences than material items. Gen Z wants curation of services, retail stores and food and beverage experiences, since they often spend more on dining than shopping,” said Cegielski. “If
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