Why Retailer Private Label Brands are Important and Why Product Manufacturers Should Care About It.
Retail Bound
DECEMBER 3, 2020
I believe Target is better than any retailer at creating, building, and managing such a broad portfolio of diverse brands. If a retailer is planning to enter the owned brand game, the retailer needs to be “all in”. An alternative option could be to have a national brand develop an exclusive brand and manage that program.
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