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The Post-COVID Store: How to Tap the Pent-Up Need for Interaction Without Sacrificing Safety

Retail TouchPoints

“The retailers that really invested in buy online, pick up in-store (BOPIS), shops-within-shops in larger footprint locations or even experiential retail — those retailers really started to thrive during this time,” said Joe Scaretta, Co-CEO and Founder of CS Hudson in an interview with Retail TouchPoints. said Scaretta. “

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To Experience the Future of Retail, You’ll Want to Go to the Store

Retail TouchPoints

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. That means brick-and-mortar is still going strong, and not just because consumers are eager to get out of the house again.

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Three Design Tips for Fighting Shrink

Retail TouchPoints

Now that American retailers are shuttering stores and losing billions of dollars because of shrink, it is time for a sharper focus on the “journey” of another group entirely — retail criminals. Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too.

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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

In fact, it can be quite challenging to group consumers into segments that are both accurate and valuable. We need the segments to capture enough of the similarities and differences across consumers to be valuable, without creating so many distinct segments that there are too many to feasibly target. Moving past demographics.