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Is Price Matching the Right Strategy for You?

Wiser

The bottom line is that price is always top of mind for consumers. In today’s hyper-competitive retail market, a price match policy may seem like a good idea. Price matching’s supporters include some of the biggest names in retail. Increased Consumer Confidence. For most, the answer will be price.

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Is Price Matching the Right Strategy for You?

Wiser

The bottom line is that price is always top of mind for consumers. . This is when one retailer agrees to match a lower price from a competitor, typically if the shopper presents evidence of the better price. . In today’s hyper-competitive retail market, price matching may seem like a good idea.