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CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings

Retail TouchPoints

Their combined capabilities will allow advertisers to buy and manage omnichannel campaigns with geotargeting, seasonal and day-parting strategies as well as inventory targeting. Vibenomics will aggregate audio inventory into the programmatic advertising space, with The Trade Desk functioning as the demand-side platform (DSP).

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The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More

Retail TouchPoints

” Chris Norton, SVP of Marketing, Data Activation and Personalization at Marriott has been appointed to lead the new Marriott Media division as General Manager. It’s a natural alignment that gives brands a powerful way to connect with consumers at the heart of their decision-making journey.” The new mandate? Own the relationship.

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Protect Your Business from the Consequences of Cookie Consent Failures

Retail TouchPoints

However, many who think they’re compliant after implementing a consent management platform (CMP) are often finding that they are not covered as well as they thought they were. Deception is invoked when something is misleading consumers, intentionally or not. So Why Does this Matter so Much for Retailers?

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Retailers within the pharmacy sector are evolving and exploring ways to best cater to consumers with the creation of one-stop-shop pharmacy retail spaces and superstores. trillion in managed assets.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Health, wellness and travel became the new status symbols, swapped out for Rolexes and Birkins in a new spiritual way of living.

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Effective Digital Marketing Strategies for Health & Wellness Brands

Independent Retailer

Also remember that the brand’s task is to give consumers a sense of exclusivity by focusing on their goals. Using reliable data and scientific research, as well as ensuring that the product/service is of good value for money, increases trust in the product and improves the brand’s reputation. Trust and personalization.

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Dilmah CEO Dilhan Fernando on how Gen Z is breathing new life into tea

Inside Retail

I think globally the category is in growth, it’s around 4-5 per cent annual growth, and it’s buoyed by its connection to natural health, wellness and its health benefits. We believe that any consumer, but particularly in the luxury space, has the right to know where their products come from.