CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings
Retail TouchPoints
NOVEMBER 13, 2024
Their combined capabilities will allow advertisers to buy and manage omnichannel campaigns with geotargeting, seasonal and day-parting strategies as well as inventory targeting. Vibenomics will aggregate audio inventory into the programmatic advertising space, with The Trade Desk functioning as the demand-side platform (DSP).
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