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Margin vs Markup. What is the Difference?

Retail Bound

It can also be a useful signaling mechanism to consumers. As the Small Business Chronicle notes, savvy brands deploy price-setting strategies as a marketing positioning tool: “The price you set sends a message to some consumers about your business, product or service, creating a perceived value. If it makes less, that is a net loss.

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10 Ways to Reshape and Refresh Your Product Portfolio

Retail TouchPoints

Here are 10 simple ways to reshape and revive your product portfolio, inspired by current consumer trends. They tend to under-represent low-volume production costs and your enterprise’s operating expenses. But having one that’s out of touch with the times or poorly selected cuts a close second. Assess Your Portfolio’s Needs.

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Jason & Scot Show Episode 299 – Thanksgiving Week 2022 with Rob Garf of Salesforce

Retail Geek

With covid impacts still in place, a global economic crisis, supply chain disruptions, labor shortages, new retailer discounting practices, and new consumer behaviors we have a lot to unpack. billion consumers are shaping shopping trends. This episodes covers a wide range of topics around the most important shopping week of the year.