Margin vs Markup. What is the Difference?
Retail Bound
FEBRUARY 7, 2023
It can also be a useful signaling mechanism to consumers. As the Small Business Chronicle notes, savvy brands deploy price-setting strategies as a marketing positioning tool: “The price you set sends a message to some consumers about your business, product or service, creating a perceived value. If it makes less, that is a net loss.
52 
Let's personalize your content