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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. According to McKinsey , it yields 20% higher customer-satisfaction rates, boosts sales-conversion rates by 10% to 15%, and enables an increase of 20% to 30% in employee engagement. Advanced customer support.

Consumer 232
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How C-Stores can fuel customer loyalty with truly convenient in-store and curbside services

Theatro

Because satisfying “fast food” is no longer limited to the traditional drive-thru these days, many C-Stores brands are evolving to offer better and fresher food choices to consumers. This disconnection decreased employee engagement, reduced service speed, lowered productivity, and lead to disjointed operational workflows.

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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. So what’s the plan?

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

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16 Steps We’re Seeing Retailers Take to Prepare for the Next Normal

Theatro

Enabling New Customer Engagement Norms and Models. Instill Consumer Confidence with Clear Signals like Visible Social Distancing, Sanitation Measures, and Employee Protections. In uncertain times, consumers read into everything. Employees need to know that their work matters.