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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 266
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How to Forecast Demand in Retail (2020)

Retalon

Traditional forecasting methods struggle in the face of today’s dynamic retail market. In the past, retailers could reserve SKU-level forecasting for the most important products and cover the rest of the assortment in category-level (or sub-category-level) forecasts. Also retail is no longer just brick-and-mortar.