Retail TouchPoints

SEPTEMBER 30, 2022

Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table.

Marketing 255

Marketing Promotions Advertising Comparison Shopping 255

Retail TouchPoints

MAY 5, 2021

There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything. The same holds true when it comes to shopping for large plants like shrubs and trees — a lot of the initial research and discovery already is happening online, but the transactions still largely take place in-person.

Returns 266

Returns Consumer Marketing Comparison Shopping 266

Retalon

SEPTEMBER 22, 2021

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. The customer visits a retail store’s e-commerce website and adds products to their shopping cart.

Fulfillment 41

Fulfillment Payment Services Inventory Management Shipping 41

Retalon

AUGUST 20, 2019

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. The debate over bricks (physical locations) versus clicks (online stores) has long centered on several key factors, including: – Cost efficiency.

Fulfillment 32

Fulfillment Comparison Shopping Markdowns Promotions 32

Retalon

AUGUST 20, 2019

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. The debate over bricks (physical locations) versus clicks (online stores) has long centered on several key factors, including: – Cost efficiency.

Fulfillment 32

Fulfillment Comparison Shopping Markdowns Promotions 32

Retalon

SEPTEMBER 11, 2020

For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. The demand forecast informs plans for more accurate product assortment decisions, promotional strategies, and more. Demand Forecasting Methodologies.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41