Online vs. Offline Retail – Blurring the Line between Bricks and Clicks
Retalon
AUGUST 20, 2019
Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. The debate over bricks (physical locations) versus clicks (online stores) has long centered on several key factors, including: – Cost efficiency. – Consumer preference. – Tangible interactions (i.e.
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