Online vs. Offline Retail – Blurring the Line between Bricks and Clicks
Retalon
AUGUST 20, 2019
The debate over bricks (physical locations) versus clicks (online stores) has long centered on several key factors, including: – Cost efficiency. – Ease and efficiency of taking products to market. This could involve physical and online outlets, as well as kiosks, mobile apps, social media, and 3rd-party marketplaces.
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