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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

Brands such as Gucci and The RealReal have successfully digitized their high-touch clienteling experiences to nurture their customer relationships. The RealReal also had to pivot to a digital clienteling model when its brick-and-mortar locations across the U.S. The Gucci try-on filter for Snapchat in action. Source: Gucci).

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Consumers today care about the environment and expect brands to do their part in reducing waste and promoting sustainability. But that’s not all.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Consumers today care about the environment and expect brands to do their part in reducing waste and promoting sustainability. But that’s not all.