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What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139
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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

Digital platforms, including Facebook, Twitter, and Instagram, have gained significant prominence as potent marketing instruments for brands, enabling them to extend their outreach and cultivate valuable relationships with a more diverse range of prospective clientele. But that’s not all.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

Digital platforms, including Facebook, Twitter, and Instagram, have gained significant prominence as potent marketing instruments for brands, enabling them to extend their outreach and cultivate valuable relationships with a more diverse range of prospective clientele. But that’s not all.