How Retail Loyalty Programs Hook Gen Z: A Marketing Strategy That All Students Need to Learn
365 Retail
APRIL 17, 2025
In today’s competitive retail environment, successful loyalty programs feature digital-first capabilities, such as: Mobile Apps & Digital Wallets: Retail chains such as Starbucks and Nike have set the bar high with app-based loyalty programs, offering targeted discounts, rewards tracking, and frictionless checkout experiences.
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