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Athleta’s Fourth NYC Store Opens with Strong Focus on Community Events

Retail TouchPoints

1 — the brand’s fourth location in New York City. This Athleta location also offers products from Athleta Girl. The brand’s messaging is also relayed in campaign imagery displayed throughout the store in stills and a large video installation in a lounge area located near the rear fitting area of the store.

Checkout 273
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NRF 2022: Pathr.ai Announces Partnership with The Lionesque Group, MG2 to Deliver Pop-Up Shop Analytics for Retailers

VMS

As brands and retailers are finding creative ways to introduce their products via physical retail experiences, pop-up shops represent a flexible environment to engage directly with their customers,” said George Shaw, CEO and Founder of Pathr.ai. “??The Merchandising insights. Checkout queue and wait times. About Pathr.ai.