An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)
Retalon
SEPTEMBER 22, 2021
Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. At checkout, the shopper would have multiple fulfillment options to select from – including BOPIS.
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