Remove category patent-infringement
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Analysis: Nike speeds up to enter the metaverse

Inside Retail

Patent and Trademark Office under its Nike logo, the Just Do It tagline, the Swoosh, and the Air Jordan and Jumpman logos. During that same year, Nike filed patents for CryptoKicks, which places digital sneakers on the blockchain; these non-fungible tokens are designed to be limited-edition collectables.

Apparel 246
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Puma’s Strategy: 4 Keys to its Success

Indigo 9 Digital

Puma decided about five years ago it had to do a better job with its shoes in the performance category. “We More women are running than ever before and starting to dominate the category,” Longin said. “We Nike has already sued Lululemon for patent infringement on those shoes showing just how lucrative this market segment is.