Retail Focus

JUNE 23, 2025

Gabrielle Chanel’s legendary fashion shows at the Grand Palais were not just showcases of clothing; they were acts of scenography—recreating supermarkets, airports, or enchanted gardens. These were not mere product displays, but immersive narratives shaped by cultural context and brand identity. Used carelessly, it can erode trust.

Boutique

Retail TouchPoints

FEBRUARY 28, 2022

Even the most commoditized of traditional shopping experiences — the supermarket — always has counters for specialty items where people can interact with staff to get exactly what they want. It’s much more than that: it’s a creative performance that incorporates interaction and storytelling to increase sales and decrease returns.

Fulfillment

Inside Retail

JULY 27, 2023

Earlier this year, rapid delivery grocery start-up Milkrun went from competing with Australia’s grocery chains to being absorbed by Australia’s biggest supermarket giant. As such, he believes that Milkrun’s current marketing campaign – which owns its demise, and highlights its return – has been successful thus far.

Supermarket

Inside Retail

JUNE 28, 2022

The new business’ stores have been opened within Chemist Warehouse locations, stocking cult beauty brands such as Byredo, Olaplex, Malle, Juliette Has a Gun, and Frederic Male, and range from small store-in-store models, to larger dedicated underground presences such as Ultra Beauty’s Edgecliff store.

Beauty and Health

Wiser

SEPTEMBER 30, 2024

Customers order groceries online and pick them up at a local supermarket without leaving their car. Wiser stood out because it met our needs and offered a strong return on investment. For those unfamiliar, the Drive circuit in France functions similarly to Walmart’s curbside pickup or Kroger’s ClickList in the U.S.

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