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Why Woolworths’ acquisition might bring the best out of Milkrun 

Inside Retail

Earlier this year, rapid delivery grocery start-up Milkrun went from competing with Australia’s grocery chains to being absorbed by Australia’s biggest supermarket giant. At the time, founder Dany Milham cited deteriorating economic and capital market conditions as the key reason behind the collapse.

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Time to De-Uberize: the Hidden Power of Live Commerce

Retail TouchPoints

Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television. However, that’s not the aspect of their brands that consumers are craving today. Brand managers can write a script, cast their agents and create a performance.

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How to inject comedy into the customer experience

Inside Retail

This fear of getting it wrong – or worse, being cancelled – is what’s holding back 95 per cent of brand managers and marketers. The king of brand comedy – in my opinion – is Aldi. While it may have them rolling in the aisles, it may be downright insulting.

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Inside Chemist Warehouse’s surprising new luxury brand, Ultra Beauty

Inside Retail

The new business’ stores have been opened within Chemist Warehouse locations, stocking cult beauty brands such as Byredo, Olaplex, Malle, Juliette Has a Gun, and Frederic Male, and range from small store-in-store models, to larger dedicated underground presences such as Ultra Beauty’s Edgecliff store.

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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

But it turned out that the emporium of toys, games and fun could not in the end withstand the relentless competition and margin hits from the internet and supermarket retailers. brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. and abroad.

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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

Category Managers. The supermarket shelf. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! Sales vs Marketing.