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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

There is also a two-week London-wide digital outdoor and digital display campaign. Media planning and buying is by Rufus. The campaign launches with a media take-over of Angel tube station in London – a two-minute walk from one of its flagship Amazon Fresh stores.

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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. On the acquisition, WHP CEO and Chairman Yehuda Shmidman said: “Our investment in Toys ‘R’ Us reflects our belief and passion for the brand. Profits at Barbie and Hot Wheels firm Mattel were $126.6

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POST COVID-19 Outlook on Sporting Goods Industry & Market Trends: The Good, The Bad and The Greatest Opportunities Ahead

RETAIL MANAGEMENT SOFTWARE

scuba, skiing and outdoor). The long pause has given brand managers, franchise owners, retailers and wholesalers enough time to rethink their customer relations, brand building strategies and community relations. In London, municipal authorities plan to go further by banning cars from some central thoroughfare.

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Eddie Bauer Acquisition Gives Authentic Brands a Foothold in Growing Outdoor Category

Retail TouchPoints

Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group , a joint venture between ABG and mall operator Simon Property Group. ABG and SPARC said they also plan to continue Eddie Bauer’s purpose-driven initiatives. and Canada.

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