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Navigating Beyond Price: Exploring New Avenues for Growth in the Consumer Products Industry

Wiser

In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook , half of the consumer product companies surveyed express a pivot away from relying on price increases as a growth strategy, signaling a paradigm shift in how businesses approach market expansion and consumer engagement.

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From Foundation to Innovation: Navigating Through Brand & Retailer Maturity Phases

Wiser

Brands and retailers face unique challenges as they progress from their initial market entry to becoming leaders in innovation and strategy. Aligning retail strategies with these technological shifts is no longer optional; it’s imperative for those aiming to enhance their market position and achieve scalable success.

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Winning Strategies for Maximizing Digital Share of Shelf

Wiser

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. However, the dynamic nature of eCommerce platforms presents retailers with various challenges.

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Navigating Seasonal Sales Cycles: Maximizing Revenue Opportunities for Small Retail Businesses

Rain Pros

Consider Marketing Campaigns Your business will likely experience a sales boost during the expected peak seasons. One of the best ways to achieve this is by running seasonal marketing campaigns and promotions on social media. However, you can further increase your revenue during busy periods by reaching more potential customers.