Brand Management Fashion Returns Target Market 
Inside Retail
APRIL 5, 2022
We’ll also look to remove some of the barriers around returns and exchanges. How has the brand managed to stay relevant and continued to appeal to its target market over all that time? We’re planning for that to [launch] mid 2022. Hopefully, June. IR: Sheike was founded over 40 years ago.
I Vend
MARCH 14, 2022
Optical retail straddles two worlds – optical retail stores are part medical practice, with prescription lenses, and part fashion retailer, selling designer frames and sunglasses. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.
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