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From Pop-Up Stores to Seamless Experiences

Retail Focus

However, the emergence of department stores revolutionized the retail landscape by offering diverse products and brands under one roof. This shift allowed retailers to reach rural areas, overcoming the disadvantage of distance from city shopping centres.

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Clear vision – omnichannel retailing for optical brands

I Vend

That means that optical retail stores not only face competition from each other, but also from different retail segments, including department stores, speciality fashion, pharmacies and discount stores. They can move between channels without even thinking about it, and simply interact with the brand.