Remove Brand Management Remove Consumer Remove Shipping Remove Supply Chain Management
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The Search Game: Leveraging Share of Search on the Digital Shelf for eCommerce Dominance

Wiser

If your product isn’t easily found by consumers, it might as well not exist. Share of search refers to the proportion of searches for your product or brand compared to the total searches for a given keyword on a retailer website. Studies show that the vast majority of consumers don’t look past the first page of search results.

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

A good transportation infrastructure helps reduce costs associated with delays while ensuring timely deliveries so that customers receive their orders on time and without damage to items shipped. Blocked shipping routes can also lead to decreased customer satisfaction due to a lack of availability, higher prices, and slower delivery times.