The Search Game: Leveraging Share of Search on the Digital Shelf for eCommerce Dominance
Wiser
JUNE 13, 2024
If your product isn’t easily found by consumers, it might as well not exist. Share of search refers to the proportion of searches for your product or brand compared to the total searches for a given keyword on a retailer website. Studies show that the vast majority of consumers don’t look past the first page of search results.
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