Remove Brand Management Remove Consumer Remove Returns Remove Supply Chain Management
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The Search Game: Leveraging Share of Search on the Digital Shelf for eCommerce Dominance

Wiser

If your product isn’t easily found by consumers, it might as well not exist. Share of search refers to the proportion of searches for your product or brand compared to the total searches for a given keyword on a retailer website. Studies show that the vast majority of consumers don’t look past the first page of search results.

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items. Such shifts in the market can be caused by a variety of factors, including consumer trends, technological advancements, or new government regulations. Visit Wiser.com today for more tips on brand management.