Remove Brand Management Remove Consumer Remove Marketing Remove Supply Chain Management
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The Search Game: Leveraging Share of Search on the Digital Shelf for eCommerce Dominance

Wiser

If your product isn’t easily found by consumers, it might as well not exist. Share of search refers to the proportion of searches for your product or brand compared to the total searches for a given keyword on a retailer website. Studies show that the vast majority of consumers don’t look past the first page of search results.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

Such shifts in the market can be caused by a variety of factors, including consumer trends, technological advancements, or new government regulations. Monitoring and forecasting sales data can help small business owners make more informed decisions about product development, marketing, pricing, and inventory levels.