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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Bands are looking at ways to add value to the customer’s journey within their spheres. .

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Is Localization the Key to Increased Sales?

Retail TouchPoints

Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping. The in-store shopping experience can never be replaced, but it does need to be improved.

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Time to De-Uberize: the Hidden Power of Live Commerce

Retail TouchPoints

It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels. However, that’s not the aspect of their brands that consumers are craving today. They should not think of live commerce as merely another way to meet customer expectations.

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The Social Media Factor: Amplifying Your Brand’s Impact

Wiser

Here are a few ways in which effective social media strategy contributes to boosting brand recognition: Visibility: High frequency posting and active participation in social media dialogues can significantly increase a brand’s visibility. Engagement: Social media enables real-time interaction with consumers.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI. Proximity retail can provide this.

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5 Top Customer Service Articles of the Week 1-2-2023

Hyken

Each week, I read many customer service and customer experience articles from various resources. Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business. Entrepreneur) Customer loyalty is an essential source of revenue for any business.