How pop-ups helped inform Kat the Label’s new flagship store in Melbourne
Inside Retail
NOVEMBER 29, 2022
Working with head of marketing and growth, Anna Metcalfe, she told Inside Retail that the goal of the new boutique store is to offer something different to the usual lingerie shopping experience. Many designs can also be worn as fashion pieces, with the brand tapping into trends that have been popularised on social media.
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